ESG in Action: JIA x Taste of Love Charity Tableware | Life & Living
Updated: Mar 20
“Cook with Love, Serve with Heart” — TASTE OF LOVE Collaborates with JIA to Design the “Faith, Hope, Love” Tableware Gift Set for Charity Online Course
The Lunar New Year is a time for families to gather and share love and blessings. This year, Taiwanese homeware brand JIA and Taste of Love have jointly designed a tableware gift set themed “Cook with Love, Share with Heart.”
Inspired by the Christian virtues of Faith, Hope, and Love, the collection symbolizes steadfast belief, enduring optimism, and compassionate care. Through thoughtful design, JIA transforms these abstract emotions into tangible forms that enrich everyday dining—adding warmth to festive gatherings and letting the spirit of giving shine during the New Year season.
Design Concept: When Lines Intertwine, Love Takes Shape
Starting from Taste of Love’s signature circular motif, JIA incorporated the imagery of intertwined knots which representing connection, unity, and strength. When combined, the three plates form the first character of Faith, Hope, and Love, symbolizing the continuity of love.
Each plate is engraved with the words: “Season with Faith, Serve with Hope, Savor with Love,” reminding us that food carries love, and the dining table is where warmth is shared.
Because of You, the Taste of Home Lives On
Since 2023, TASTE OF LOVE has brought “the taste of home” to thousands of families across Taiwan, turning donations over 8,000 food packages that supported more than 1,300 families in need through the 1919 Food Bank. This year, the collaboration continues to connect design and charity through the online course and tableware gift set.
All proceeds will be donated to the 1919 Food Bank, where volunteers personally deliver food packages for those facing hardship, ensuring every contribution becomes a real act of kindness.
The full set features the co-branded logos of TASTE OF LOVE and JIA on both the box and the back of each plate.
A Charity Tableware Gift of Warmth and Blessings
The Faith, Hope, Love tableware set will serve as the exclusive gift for donors and participants of Taste of Love’s 2026 online charity cooking course.
More than a token of appreciation, it represents heartfelt blessings for the New Year, carrying messages of reunion and warmth, and extending love to every family in need. Each gesture of support becomes part of a greater circle of giving.
Love in Action and Beyond the Table
With a shared purpose, JIA led the full design and production of the tableware and packaging, transforming its vision of “The Taste of Home” into tangible dining aesthetics. The brand covered all production costs as an act of genuine support for this love-driven collaboration.
“We believe tableware is more than just an object,” said JIA.
“It connects people and brings warmth into daily life. We’re honored to let love flow beyond a single moment but through every shared meal.”
About Taste of Love
Rooted in the spirit of “The Taste of Home,” Taste of Love 2025 is a charity program led by Director Vivian Chiang (蔣雅淇), uniting five renowned chefs to share warmth and love through cooking. The team includes Max Wo (鄔海明), Lin Li-Chu (林麗珠), Lan-Shu Chen (陳嵐舒), Nobu, and Kunihiro Hagimoto—all celebrated chefs bringing their family stories and culinary heritage to the table. Together, they present an online charity cooking course featuring fifteen heartfelt home-style dishes. All proceeds are donated to the 1919 Food Bank, turning the comfort of home-cooked meals into real support for families in need.
About JIA
The Taste of Home, JIA. Food nourishes us, and the dining table tells the story of home. JIA, rooted in Chinese culture and family warmth, focuses on crafting high-quality cooking and dining experiences that enrich everyday living and preserve beautiful memories at home.
Since its founding in 2007, JIA has received multiple international design awards. Its products are favored by Michelin-starred chefs, luxury hotels, and have been selected by Sotheby’s as official gifts for five consecutive years.
As A brand under Life & Living International Ltd., JIA actively advances Environmental, Social, and Governance principles through sustainable product development, responsible supply-chain management, and social collaboration, striving to become a model of sustainability in the homeware industry.
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