JIA Co-brand with China Airlines to design exclusively new Japanese Tableware for Japan routes

Embodying the Four Seasons of Japan

With the celebrations for the new year of 2023 well underway, JIA is also thrilled to share our exciting news. Starting January 15, 2023, travelers enjoying Premium Business Class/Business Class on China Airlines’ Japan route, will be served an exquisite Japanese food feast presented on exclusive new tableware jointly designed by JIA and China Airlines. This exclusive tableware collection ensures that meals are carefully and thoughtfully presented to travelers leaving a good impression for the journey.

Full inflight meal presentation featuring JIA-designed tableware for Japan routes. — Photo source: JIA

Hosts presenting JIA × China Airlines co-branded tableware at launch event. — Photo source: China Airlines

All New Japanese Tableware Embodying the Four Seasons of Japan

The design inspiration for this latest collaboration originates from the traditional lacquerware and gold lacquer crafts of Japan. Adopting a seasonal theme, the designs feature the Cherry Blossoms of the Spring, Fireworks in Summer, the Red Leaves of Autumn, and the fun of the Winter Snows. The new bowls incorporate motifs based on the four seasons of Japan with the purpose to “experience the beauty of all seasons through cherry blossoms, fireworks, red leaves, and snow”. A surprise on the base of the tray awaits travelers when they finish their meal, adding a memorable element to the meal.

Graphic representation of Japan’s four seasons used on the tableware. — Photo source: JIA design proposal (patterninspirations from the four seasons in Japan)

Japanese tea and dessert set served in JIA tableware on a patterned tray. — Photo Source: China Airlines

The pickles plate, entrée plate and chopstick stand are shaped to resemble “Spring Cherry Blossoms”, with their cherry blossom petal design and motifs creating a romantic ambiance. The chopstick stand itself cleverly links the plum blossoms that form the China Airlines corporate logo with the “Cherry Blossoms of Spring”. The main plate and stew plate follow the “Summer Fireworks” and have a starburst shape reminiscent of fireworks expanding outwards. The fireworks motif becomes visible at the end of the meal. “Red Leaves in Autumn” is embodied by the rice and miso soup bowls, with varying hues that capture the red leaves of fall. The autumn leaf motif can be found at the bottom of the rice bowl. “Winter Snow” is presented at the end of the meal in the form of the dessert plate, fruit plate, and Japanese teacup. The dessert and fruit plates are a two-piece plate that comes together to form a cute little snowman. The tea saucer is decorated with a snowflake motif that pops into view when the teacup is lifted, fitting perfectly in with China Airlines’ plan to give every traveler an unexpected surprise.

Color variants of the JIA × China Airlines exclusive Japanese tableware. — Photo Source: JIA design proposal (4 colors offood containers)

The elegant Japanese tableware takes travelers on a guided tour through the four seasons of Japan. The oval-shaped food containers come with either black, blue, red or gray lids to easily distinguish between cold and hot dishes. The containers themselves are made from GRS (Global Recycled Standard) certified recycled materials that reduce carbon emissions during production by at least 70%, making yet another contribution to the sustainability of our planet.

Inflight presentation of JIA tableware with Japanese dessert and tea.

Top view of the JIA × China Airlines co-branded Japanese tableware set. — Photo Source: China Airlines / JIA design proposal

About JIA

The Taste of Home, JIA.

JIA is a brand owned by Life & LivingInternational Ltd. JIA in Chinese means HOME. Food, nourishes us and is fundamental for growth. As families gathered around the dinner table, treasured memories are shared and created. At JIA, we invite all to celebrate Chinese culture and family warmth. We strive to provide the best products, solutions and services to make dining experiences delicious and healthy. JIA brings families together, no matter how far apart they may be.

About Life & Living International Limited

Life & Living International Ltd. originated in 1989 as HAUSCO, transitioning to a full-service supply chain and service solutions provider by 2013. It provides comprehensive supply chain solutions for product development, including market analysis, design support, engineering, quality control, and global shipping. We prioritize sustainability through recycled materials and circular economy practices, focusing on housewares, specializing in cookware, kitchen tools, tabletops, barware and home décor. Guided by reliability, sincerity, and innovation, we embrace the spirit of "Sustain Life & Living," delivering solutions that enhance lives and shape a sustainable future.