
2025 Let’s Run | JIA Joins the 1919 After-School Charity Run to Support Children in Taiwan
Oct 10

In October, the JIA team and their families joined the Let’s Run: 1919 After-School Charity Run at Bitan Riverside in Taiwan.
We ran together to support children who need care and encouragement. For us, it was more than a run—it was a way to give back and share positive energy with the community.
From Sponsorship to Participation

For many years, JIA has supported the Chinese Christian Relief Association’s charitable programs by donating our signature design products to share our care and philosophy.
These years, we also joined the event in person. Our team and families ran side by side, cheered each other on, and enjoyed the spirit of doing something meaningful together.




Living Our Brand Values through Action
At JIA, we believe that “home” is not just about objects, but also about people and the care we share. By supporting the 1919 Charity Run, both through our products and participation, we put our values into action that good design connects life with community and creates value beyond aesthetics.
Continuing the Circle of Love

As the day came to a close, the energy of the event lingered in every smile.
JIA will continue to contribute through both creativity and compassion, using design as a force for positive change in society.
About the “1919 After-School Program”
In Taiwan, over 170,000 children lack after-school support because of financial difficulties. Since 2004, the 1919 After-School Program, organized by the Chinese Christian Relief Association, has provided free tutoring, character education, art lessons, and family care for underprivileged children.
So far, the program has supported more than 75,000 students. In 2025, the program will support 2,512 children across Taiwan, Mongolia, and Myanmar, with partners such as the Xue Xue Foundation expanding opportunities for creative and physical learning.
About JIA
The Taste of Home, JIA.
JIA is a brand owned by Life & LivingInternational Ltd. JIA in Chinese means HOME. Food, nourishes us and is fundamental for growth. As families gathered around the dinner table, treasured memories are shared and created. At JIA, we invite all to celebrate Chinese culture and family warmth. We strive to provide the best products, solutions and services to make dining experiences delicious and healthy. JIA brings families together, no matter how far apart they may be.